Why Mantos I.T. Consulting, Inc. Does Not Use Social Media
Fostering Genuine Connections
At Mantos I.T. Consulting, Inc., we prioritize personal interaction over social media, which often undermines meaningful communication. True social connections depend on face-to-face interactions, where body language, facial expressions, and tone of voice enhance understanding and trust. These elements are absent online, contributing to misunderstandings and weaker relationships.
Ethical IT Practices
We focus on adopting technologies responsibly, with an emphasis on ethical IT practices. This is increasingly critical as artificial intelligence becomes a significant part of business operations. Protecting privacy and ensuring transparency are paramount in an age where data misuse is common.
Concerns About Social Media
Social media platforms amplify division, spread misinformation, and often lack the ethical standards of traditional journalism, such as fact-checking and clear distinctions between fact and opinion. Research, like the MIT study on false news (Vosoughi, Roy, & Aral, 2018), shows that misinformation spreads significantly faster than the truth, deepening societal divides and undermining trust.
Questioning ROI
The return on investment (ROI) of a business’s social media presence is often unclear. While social media can boost brand awareness, converting likes and engagement into measurable business outcomes, such as revenue or profitability, is inconsistent. Many industries benefit from direct client relationships and targeted strategies over maintaining a constant social media presence.
Acknowledging the Role of Social Media for Others
We recognize that social media plays a valuable role for many businesses. For industries like hospitality, retail, and consumer services, metrics such as likes, reviews, and SEO (Search Engine Optimization) rankings can significantly impact visibility and success. A Statista report found that 93% of marketers consider social media important for reaching target audiences.
However, these pursuits are subject to the law of diminishing returns. For example, achieving SEO placement on the first page of a search engine might be worth some effort, but paying for a “sponsored” listing to be the very first result may not be necessary or cost-effective. At Mantos I.T. Consulting, Inc., we help organizations make these decisions consciously and strategically.
Our Alternative Approach
We have chosen to forego broader social media platforms to focus on meaningful engagement and personalized client service. However, we do use LinkedIn, which aligns with our goals of professional networking and sharing expertise.
In Conclusion
Mantos I.T. Consulting, Inc. remains steadfast in fostering genuine relationships and practicing ethical IT. While we choose not to participate broadly in social media, we support businesses that embrace it and provide guidance to ensure their efforts align with their goals. Whether navigating the latest trends in AI, selecting core software, or defining a social media strategy, we help organizations make informed, thoughtful decisions.
References
Vosoughi, S., Roy, D., & Aral, S. (2018). The spread of true and false news online. Science, 359(6380), 1146-1151. https://www.science.org/doi/10.1126/science.aap9559
Pew Research Center. (2021). Social media and polarization. https://www.pewresearch.org/
American Psychological Association. (2020). Social media use and relationship dissatisfaction. https://www.apa.org/news/press/releases/stress/2020/social-media-relationships
Statista. (2023). Social media as a tool for marketers. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
UNESCO. (2021). AI Ethics Guidelines. https://www.unesco.org/en/digital-ethics